Simple pricing. Everything included.

One platform. Every role in the sport.

Run a yard, ride, or work in the sport, start free and pay only when you outgrow it. Annual saves ~17%. No setup fees. No surprises.

Stables, riders and professionals, all below. Tap to jump straight to yours.

Free, not a trial

What you get without paying anything

No card, no countdown, no invite. The free tier is a tier, not a fourteen-day window, and you can stay on it for as long as it fits.

A yard

  • 2 horses, 1 staff member
  • 5 horses and 2 staff once your yard is verified
  • Rota, tasks, the whole team

A rider

  • 2 horses of your own
  • Your own calendar and records
  • Ride for as many yards as you like

A professional

  • 1 horse of your own
  • 3 clients' horses in your care
  • Be bookable by the whole sport

Everyone

  • The Arena, profiles, following, messages
  • Health records, the Vault, passport scanning
  • The finance tracker, and your broodmares free from covering to foaling

Paying gets you more capacity, not more modules. Your mares come out of the same horse allowance above, so if your horses are broodmares you run them all free. Sending branded invoices and the stud business, standing a stallion and selling semen, are the paid parts.Elsewhere in this sport, finance and breeding are usually sold as add-ons on top of the subscription, several hundred a year each. Here they are in the box.

For stables & yards

Run your yard like a business

Priced on horses and staff. Every feature is on every tier. You just buy more room as the string grows.

Free

The whole platform, free. No card, no clock.

0/ month
Start free
  • 2 horse profiles (5 once your stable address is verified)
  • 1 staff slot (2 once verified)
  • Pro and Elite mostly buy more room, plus invoicing and the stud business
  • Master Calendar + Manage Your Day + Team Schedule
  • Trial bookings + recurring task reminders + push notifications
  • Horse Vault, FEI passport import, private share links
  • Health Hub, records, reminders, contacts + feeding plans
  • Finance Desk, track income and expenses per horse, free
  • Breeding Centre, run your broodmares free, covering to foaling
  • Shortlist folders with client share links
  • Bulk-import your horses by CSV (up to your slot limit)
  • Post jobs to the board
Most popular

Stable Pro

For the working yard with a full string.

89/ month
Go Pro
  • 18 horse profiles (up from 2-5 on Free)
  • 10 staff slots (up from 1-2 on Free)
  • Everything on Free, plus:
  • Bulk-import up to 18 horses in a single CSV
  • Roster a real team, grooms, vets, working pupils, riders
  • Breeding Centre in full, unlimited mares plus the Stud Business: semen diary, frozen straws, fertility analytics and the Find Stallions marketplace
  • Pro invoicing + Syndicates, branded invoices you send anywhere, and co-owned horses that split every cost automatically
  • Featured carousel + Vault scale with the bigger string
  • Annual saves ~17%, €890/yr instead of €1068
  • Paid upgrades aren't live yet, contact us to join the early-access list
Top tier

Stable Elite

No caps. Built for the big yard.

169/ month
Go Elite
  • Unlimited horse profiles
  • Unlimited staff slots
  • Every Stable Pro feature, no caps anywhere
  • Bulk-import as many horses as you can list in a CSV
  • Run unlimited mares, stallions and foals through the Breeding Centre
  • Priority support, direct line to the founder, same-day bug fixes
  • Roadmap early access. Elite gets every new feature first
  • Annual saves ~17%, €1690/yr instead of €2028

EUR pricing. VAT charged where applicable. Paid upgrades aren't live yet, contact us to join the early-access list.

Stable verification

Verified stables get the badge. Buyers get peace of mind.

When you sign up your stable, your address goes through Google’s place validation. If Google can match your yard to a real, geocoded location, you’re verified automatically. No paperwork, no admin queue. The badge appears next to your name across the platform. It’s the trust layer that keeps fake stables and scammers off Horsebook so buyers can DM you without second-guessing. Free-tier verified stables also unlock more horse + staff slots than unverified ones.

For riders

Built around you, the individual

Your profile, your horses, your team. Free forever. Upgrade only when you take on staff or start posting jobs.

Free

On the map, free forever.

0/ month
Start free
  • 2 horse profiles
  • 0 staff slots. Team Schedule unlocks once you take a groom or vet on Pro
  • Public rider profile in the Arena, follow stables / riders / horses
  • Master Calendar + Manage Your Day for the horses you have
  • Trial bookings + recurring task reminders + push notifications
  • Horse Vault, FEI passport import, private share links
  • Health Hub, records, reminders, contacts + feeding plans
  • Finance Desk, track income and expenses per horse, free
  • Breeding Centre, run your broodmares free, covering to foaling
  • Shortlist folders with client share links
  • Bulk-import horses by CSV (up to your slot limit)
  • Apply to any job on Jobs & Talent + bookmark to Saved Jobs
  • Post your Available-for-Work card on the Talent page
Most popular

Rider Pro

For the competing rider with a small team.

29/ month
Go Pro
  • Everything in Free, plus:
  • Up to 7 horses (from 2 on Free)
  • 2 team members, groom, rider, trainer or manager
  • Schedule Maker, weekly rotas, time-off requests & contract tracking for your team
  • Post jobs on Jobs & Talent, shortlist, accept or decline applicants end-to-end
  • Breeding Centre in full, unlimited mares plus the Stud Business: stand stallions, sell semen, list on Find Stallions
  • Pro invoicing + Syndicates, branded invoices sent anywhere, and co-owned horses that split costs automatically
  • Pro Badge eligibility, gold recognition mark across your profile + chat
  • Bulk-import up to 7 horses in a single CSV
  • Priority email support within 24h
  • Annual saves ~17%, €290/yr instead of €348
  • Paid upgrades aren't live yet, contact us to join the early-access list
Top tier

Rider Elite

For the established pro, full string and full team.

59/ month
Go Elite
  • Everything in Rider Pro, plus:
  • Up to 12 horses
  • 4 team members, grooms, riders, trainers, managers
  • Unlimited job posts on Jobs & Talent
  • Bulk-import up to 12 horses in a single CSV
  • White-glove onboarding call with the founders
  • Direct-line support, text the founders, no queue
  • Roadmap early access. New features land here first
  • Annual saves ~17%, €590/yr instead of €708

EUR pricing. VAT charged where applicable. Paid upgrades aren't live yet, contact us to join the early-access list.

For professionals

The service side of the sport

Vets, farriers, physios, coaches, grooms, judges, whatever your trade. Pick your profession or name your own. The appointment engine is free, paid plans add invoicing, more horses in your care, and a team.

Free

Get found. Get booked. No card, no catch.

0/ month
Start free
  • A public professional profile, your trade, credentials, rates and service area, found by every yard and rider
  • The full appointment engine, free. Clients tap Book, you accept, decline or counter a new time in one tap
  • Set your own availability so bookings only ever land when it suits you
  • Take up to 3 client horses into your care, their health records right at your fingertips
  • 1 horse of your own, with the full profile
  • Finance Desk, log your costs per visit, free
  • You are a fan too, post to The Arena, follow the sport, message any owner direct
Most popular

Professional Pro

For the working pro with a real client book.

19/ month
Go Pro
  • Everything in Free, plus:
  • Hold up to 20 client horses in your care at once
  • Up to 3 horses of your own
  • Branded invoicing, turn any finished visit into a PDF invoice with your logo, delivered straight to your client's Finance Desk in-app, or sent by email, WhatsApp or link
  • Every client, horse and visit in one inbox, with findings and invoices kept per horse
  • Bring on 1 apprentice to share the load
  • Annual saves ~17%, €190/yr instead of €228
  • Paid upgrades aren't live yet, contact us to join the early-access list
Top tier

Practice / Organization

For clinics, practices, federations and studbooks.

49/ month
Go Practice
  • Everything in Pro, plus:
  • Unlimited client horses in your care
  • Up to 10 horses on the account
  • Invite up to 5, associates, admins and staff. Members accept and work from their own profile; add anyone not on Horsebook by name
  • Each person gets their own tasks and schedule, in-app for members, or straight to WhatsApp and email (with calendar invites) for anyone off the platform. Admins get full management access
  • White-glove onboarding call with the founders
  • Roadmap early access. New features land here first
  • Annual saves ~17%, €490/yr instead of €588

EUR pricing. VAT charged where applicable. Paid upgrades aren't live yet, contact us to join the early-access list.

The core is free

Take bookings and hold horses in your care from day one, at no cost.

Every professional gets the full appointment engine, an availability calendar, a public profile clients can book, and room to take client horses into their care, free forever. You only pay when you want branded invoicing, more horses in your care, or a team on the account. One login runs both your professional face and your fan side, so your wall, your followers and The Arena all come with it.

For fans

Just here to follow the sport?

Start as a Fan, free forever. No horses to manage, just a front-row seat. Follow your favourite stables, riders and horses, and turn professional any time from your settings.

  • Follow stables, riders and horses
  • Book a trial to try any horse
  • Your own wall and Media in The Arena
  • Browse and search the marketplace
  • Save horses and posts into folders
  • Browse and bookmark jobs across the sport
  • Go Professional any time, one tap
€0/ forever

No card. 0 owned horses.

Start free as a Fan
Available today

What you get the moment you sign up

A quick scan of the stable and rider tiers. Professionals get these tools too, and add their own appointment engine, invoicing and records desk. Fans get the social side, discovery and trials, free.

Want screenshots and the deep dive on each one? Browse the full Features page →

Trial bookings without the WhatsApp chaos

Stable + Rider

Buyers tap a date, you approve in one tap, smart blocker hides the unavailable ones without leaking why.

Where: Each horse profile → Trial calendar tab

freeproelite

Finance Desk, money in, money out, per horse

Stable + Rider

Track income and expenses against each horse for free. Pro adds branded invoices you send by email, WhatsApp or link, and shows you at a glance who has paid and who still owes.

Where: Your profile → Finance Desk tab

freeproelite

Syndicates, co-own and split it automatically

Stable + Rider

Own a horse with others and every cost and prize splits by each person's share on its own. Each owner gets a private statement and a one-tap settle-up. Co-owners join and view their share for free.

Where: Each horse → Owners panel

freeproelite

Breeding Centre, run your broodmares, free

Stable + Rider

Run every mare from covering to in-foal to foaling on one Season Board, with scans, the foaling date counting down, and an inbreeding check before you cover. The day a foal is born its profile is created for you, pedigree and all. Free for your first broodmare, unlimited on a paid plan.

Where: Profile → Breeding Centre

freeproelite

Stud Business, stand your stallion

Stable + Rider

The full stud operation: a collection diary with the lab record, frozen-straw inventory down to the cane, per-stallion fertility analytics, a public Standing at Stud page and the Find Stallions marketplace, with a two-sided fee handshake and e-signed contracts.

Where: Profile → Breeding Centre → Stallions

freeproelite

Sell, transfer or lease a horse

Stable + Rider

Sell to an outside buyer, hand a horse to another member with the payment confirmed by both sides, or send one out on care or lease. The horse's passport and documents travel with it, your yard's day-to-day stays put.

Where: Each horse → Sell / Move button

freeproelite

The Arena, your sport, your feed

Stable + Rider

Follow stables, riders, horses. Post updates, share results, get tagged, get noticed.

Where: Top nav → The Arena

freeproelite

FEI passport import

Stable + Rider

Enter the FEI ID, open the official Results + Detail pages from your horse profile, copy your horse’s real record into the platform.

Where: Add or edit horse → FEI section

freeproelite

Horse Vault per horse

Stable + Rider

Upload vet records, passports, contracts, photos. Organise into folders. Share specific docs with one buyer when they ask.

Where: Horse profile → Vault tab

freeproelite

Health Hub, every record, never missed

Stable + Rider

Vet, farrier, dental, worming and blood-test history per horse with cost and documents. Set the next due date and it pushes your phone before it lapses. Contacts directory and named feeding plans included.

Where: Profile → Health Hub / Horse → Health Center

freeproelite

Private horse share links

Stable + Rider

Hide a horse from public search but send a single buyer a private link. They see the full profile, no one else does.

Where: Horse profile → Share menu → Private link

freeproelite

Saved shortlist folders + client links

Stable + Rider

Save horses into folders. Send a client a private link to your shortlist. They see exactly the horses you curated.

Where: Top nav → Saved → Folders

freeproelite

Install on phone or laptop

Stable + Rider

One tap installs Horsebook as an app. Full-screen, push notifications, offline-friendly. No App Store wait.

Where: Landing banner OR avatar → Install App

freeproelite

Push notifications you actually want

Stable + Rider

Trials, messages, mentions, follows, task reminders. All wake your phone the moment they fire.

Where: Settings → Push notifications

freeproelite

Direct messaging with horse context

Stable + Rider

DM any user. Send a horse card inside a message and the horse’s photos, price, FEI ID embed automatically.

Where: Top nav → Messages

freeproelite

Find the right horse fast

Stable + Rider

Filter by discipline, age, price, country, city. Save listings to your shortlist. Direct contact from every result.

Where: Top nav → Find Horses

freeproelite

Reshare a horse to your own wall

Stable + Rider

Tap share on any horse. It lands on your wall with proper credit to the original poster. No orphan posts, no stolen credit.

Where: Any horse card → Share button

freeproelite

Apply to jobs on the board

Rider

Browse open positions across every yard. Apply with one tap. Save jobs you like to a shortlist. Get notified when a stable accepts or declines.

Where: Profile → My Jobs → Job Board

freeproelite

Looking for Work, Talent listings

Rider

Post your availability, role, regions and perks. Stables searching for grooms, riders, working pupils find you fast. Auto-reshares to The Arena for reach.

Where: Rider profile → Available for Work

freeproelite

The Yard Board, who is in which box

Stable + Rider

Set your boxes and fields up once, then point horses at them. Capacity per building, and a block with the reason when two horses that do not get on are put in the same field.

Where: Your profile → Yard Board

freeproelite

Two profiles, one login

Stable + Rider

Run the yard and ride as yourself without two accounts. Switch from your avatar, each keeps its own horses, followers and calendar, and notifications tell you which one they are about.

Where: Your avatar → Add a profile

freeproelite

Livery clients on the horse

Stable + Rider

Point a horse at the client who pays for it, bound to the same contact your Finance Desk already knows, so billing and the yard agree on who they are.

Where: Any horse → Edit horse

freeproelite

A guide inside the app

Stable + Rider

How Horsebook works, written for your kind of profile, plus a get-started checklist that ticks itself off. Hand it to new staff instead of training them twice.

Where: Your profile → the lifebuoy icon

freeproelite

Master Calendar

Stable + Rider

Tasks, trials, events, recurring rotas. All in one view. Filter by horse, staff, category. Drag to reschedule.

Where: Profile → Master Calendar tab

freeproelite

Manage Your Day

Stable + Rider

Daily ops hub. Today’s tasks, who’s doing what, what’s overdue, complete in two taps.

Where: Profile → Manage Your Day tab

freeproelite

Task reminders that fire on time

Stable + Rider

Set one-off OR recurring (Mon/Wed/Fri 09:00). Owner + staff get push at the exact minute.

Where: Any task → Set reminder time

freeproelite

Team schedule, time clock & time off

Stable + Rider

Build weekly rotas and publish to every phone at once. Staff clock in and out on their own device with an optional on-site lock. Contracts, vacation balances and missed shifts tally automatically.

Where: Profile → Team tab → Schedule

Stable
freeproelite
Rider
freeproelite

Bulk horse import

Stable + Rider

Drop an Excel or CSV, profiles land live in one shot. Available on every tier, capped at your tier’s horse slots (Free gets the basics, Pro and Elite take big yards in a single upload).

Where: Profile → Our Horses → Bulk Import

freeproelite

Featured carousel on your profile

Stable + Rider

Pin up to 6 horses or posts at the top of your profile. Premium positioning for serious buyers.

Where: Profile → Pin to carousel

freeproelite

Post jobs to the board

Stable + Rider

Post a position, candidates apply, you shortlist + accept + decline + hire, all in one inbox with status pills and full applicant tracking.

Where: Profile → Jobs tab

Stable
freeproelite
Rider
freeproelite

Verified stable badge unlocks extras

Stable

Verified via Google address matching, automatic when your address geocodes. Free verified stables get more horse + staff slots.

Where: Settings → Stable address

freeproelite

Priority support

Stable + Rider

Direct line to the founder. Bug reports get same-day fixes. Feature requests get into the next sprint.

Where: Settings → Feedback

freeproelite

Roadmap early access

Stable + Rider

New features in the roadmap above land on Elite first. Test, complain, shape what ships next.

Where: Auto-rolled when features ship

freeproelite
What’s already built

Live and running today

Every line below is shipped, tested and in production at horsebook.io. No promises, no “coming soon”. These are working features you can use right now.

Live

The Command Centre

Open one screen and your day is already worked out. A ring that breaks it down by reason and names each part, the fortnight ahead beside it, and every horse a tile you open in place to book a professional, add a task or write up a visit. Stables, riders and professionals each get it built from what they actually do.

Live

Breeding Centre + Stud Business

Run every mare’s season on one board, planned to in-foal to foaled, with foals created the day they are born. Stand a stallion with a collection diary, frozen-straw inventory, fertility analytics, a public Standing at Stud page and the Find Stallions marketplace. An inbreeding check runs before you ever cover.

Live

Finance Desk

Free income and expense tracker per horse, plus Pro invoicing with branded PDFs you send by email, WhatsApp or link. See who has paid and who owes at a glance.

Live

Syndicates

Co-own a horse and split every cost and win automatically. Each owner gets their own statement and a settle-up summary. Free for co-owners.

Live

Sell, Transfer or Lease

Sell to an outside buyer, transfer to another member with payment confirmed both ways, or send a horse out for care or lease. The passport and documents travel with the horse.

Live

Health Hub

Per-horse vet, farrier, dental, worming and blood-test history with cost and documents. Reminders push to your phone before anything lapses. Plus a contacts directory and named feeding plans.

Live

Smart Scan

Photograph any vet document in any language and we read it and fill the health record for you, type, date, cost and provider. The original files straight into the horse's Vault.

Live

Team Schedule & Time Clock

Drag-and-drop weekly rotas you publish to every phone at once. Staff clock in and out from their own device with an optional on-site lock. Hours, time off and missed shifts tally themselves.

Live

Trial Booking Engine

Per-horse calendar, smart-blocker date picker, public / followers / private modes, lease parity. The first-of-its-kind play.

Live

Professional Appointment Engine

Every trade gets booked in a tap, vets, farriers, coaches, transport, bodywork, officials and more. Clients book a real open slot, with or without a horse, and you confirm, suggest a new time or decline. Both sides notified instantly.

Live

Professional Profiles

A public profile for every trade in the sport, with your credentials, rates and the area you cover, so every yard and rider can find and book you.

Live

Professional Records Desk

A private filing cabinet of your own, no horse needed. Keep contracts, certifications, a portfolio, drafts and a media kit, plus a private notes scratchpad. Owner-only.

Live

Branded Professional Invoicing

Turn a finished visit into a polished, branded invoice in seconds, and it lands on your client's Finance Desk too, so both sides keep the same paper trail. Paid tier.

Live

PWA + Push Notifications

Install Horsebook on phone, tablet, desktop. Real-time push for tasks, trials, messages, dispute updates.

Live

Passport AI Scan

Camera the FEI card or EU passport. Fields populate. Multi-page stacking for full pedigree in seconds.

Live

Bulk Photo Import

Drop 60 passport pages. The AI groups them by horse identity and fills every field, so a whole yard lands in one upload.

Live

Stall QR Code PDFs

Print-ready PDF for every horse. Vets and farriers tap their phone, profile opens. Free across every tier.

Live

FEI Dispute System

End-to-end conflict handling for FEI IDs. Claim, prove, admin review, atomic transfer if approved.

Live

Jobs & Talent Marketplace

Both stables and riders post jobs. Riders post Looking-for-Work talent listings. Real applications, real shortlists.

Live

Saved Shortlist + Folders

Save horses + posts into folders. Send a horse card to anyone via DM. Message the owner separately. Private notes per save.

Live

Export Your Horses

Download every horse you own as Excel, same column structure as the import template. Your data, your hands.

Live

Bulletproof Notifications

Task reminders fire to the minute. Push lands on your home screen. Read receipts on chats. Admin-level alerts for the team.

On the roadmap

What’s coming next

Honest snapshot of what’s in the build queue. Elite users get early access to each one as it ships.

Next sprint

Performance & Training Log

Per-rider competition results, training session logs, discipline filters. Built on FEI data plus your own entries.

Soon

Stripe Self-Serve Billing

Upgrade / downgrade / annual toggles via Stripe Checkout. Pricing locked, integration on the way.

Later

Peppol e-invoicing

Belgian Peppol UBL export, added to the Finance Desk after launch.

Later

Stories

Quick photo and video updates from the yard that fade after a day, so your followers see the day-to-day, not just the big posts.

Later

Course & Grid Designer

Lay out show-jumping courses and pole-work grids on an arena diagram, save your favourites and share them with your riders and students.

Later

Agent Workspace

A private inventory of the horses you represent, your clients and deals in one view, a lead pipeline and commission tracking, the deal desk for agents.

Later

Brand Partner Ad Center

An equestrian brand partner profile with an ad center. Run targeted campaigns across the Arena and reach the riders and stables that fit your brand.

Later

Analytics Dashboards

Your post reach, trial conversion, horse views, follower growth, staff hours, finance KPIs.

Next sprint

After the trial: the deal room

The trial ends and the thread stops. Next: keep it going. Ask the owner for a vet check and get the result filed on both sides, keep a private shortlist of the horses you are weighing up with their results side by side, and carry it through to the Bill of Sale.

Next sprint

Travel and transport days

Proper transport on the calendar: show transport, a vet or clinic trip, moving yard, a client delivery. On the rota like any other job, so the lorry day is visible to the whole team.

Later

A light theme

The whole app in daylight, for anyone who does not want a dark screen in a bright office. Same product, your choice of skin.

Later

Arabic, and right to left

The app in Arabic, laid out right to left properly rather than mirrored badly, with more languages after it.

Later

Canter AI

AI assistant for horse care, training plans, finance categorisation, regulatory questions. Grounded in your own stable data, not generic advice.

Got questions?

Pricing breakdowns, what counts as verified, how the FEI integration actually works, push notifications, privacy. All answered.

Read the FAQ

Ready to ride?

Free forever for small yards, single-horse riders, working professionals and fans. Pay only when you outgrow it.